0:00 [Music]
0:05 HUD's new guidance for marketing suggests using social media to promote housing availability. However, platforms like Twitter and Facebook require prior authorization when it comes to housing ads to protect people from unlawful discrimination.

0:20 When creating an ad on Facebook or Instagram, you would select **Special Ad Category** and then select **Housing**. Remember to keep your audience targeting as broad as possible or Meta will reject the ad.

0:34 On Twitter, you'll need to contact them via the ads help page. Select **Ads eligibility and policy**, then click **I want to promote housing, lending, or employment**. You'll be prompted to fill out this form and attach your ad creatives with the **Fair Housing logo** visible for all to see.

0:52 These are extra steps for sure, but you may recall HUD sued Facebook in 2019 for housing discrimination. It was in their best interest and now in yours to make sure your ads are inclusive.

1:07 We'll see you next week.