Hello and welcome to today's Tuesday Tip. I'm Pam and today we're gonna be talking about your affirmative fair housing marketing requirements. It's important to note that the requirements have not changed but there's talk that they may. So please stay informed on what changes may be coming. The requirements as they are right now are that you first develop your initial plan that's typically done when the building is built or when the contract is assigned.

You're going to review that every five years. You're going to document that, but there's no specific way to document that. Just make sure you can clearly show what you looked at, what decisions you came to in terms of whether it needed an update. If it does need an update, you're going to complete that update, send it to HUD for approval. Typically, that's if the demographics of the area have changed significantly because that'll change to whom you're going to market.

You're going to advertise yearly unless your wait lists are closed or your wait list is closed. So if you have several wait lists for different unit sizes and types, you're going to be advertising for anywhere the wait list is still open. You need to use all of the contacts listed in that plan. So if it lists newspapers, most of us don't use newspapers anymore, but if they are listed in your plan, you need to use them.

You need to document updates and your marketing efforts, and then you need to post your plan where any interested parties can see it.

When you review the marketing plan, you're typically going to be using the census webpage to look at that. There's the American Community Surveys that are done more frequently than the census. And you can also use the last census if that's reasonable to use. You're going to update any contact information in terms of the contact people. So if you are advertising using the NAACP,

Pam Kazlauskas (02:05.931)
You want to make sure that the person that you sent the letter to last year is still there, or if there's a new person at that position, that you make sure you have the appropriate name to send to. If there has been a significant change in the demographics of the area, meaning you're going to be now looking at different groups as least likely to apply, that requires a new marketing plan and a new approval. Make sure to document the results of any review that you do.

Every year, you're going to ensure again that contact information is correct. So make sure that the person you sent to last year is still the person to send to. Send applications and packets to any of your community contacts that you list. Place ads in all media outlets that you list. And again, those can vary. Use equal opportunity logos and neutral language and be sure to keep documents of any efforts.

Other actions, you're going to want to make sure that your fair housing posters are up to date, your state and federal, your marketing plan, your equal housing opportunity logo with the equal sign house. And it's a good time also to review your policies and any information that you give your tenants. It's kind of a comprehensive look at the information you're providing in a fair housing sense and make sure that that is up to date.

That is all I have today for you. If there's anything you'd like to see on the next Tuesday Tips, please let us know. You can email Vicki or me at the email address you'll see on your screen, and we'll see you on the next Tuesday Tip.